Following the Leicester Riders completing yet another winning season in 2016-17, including three lots of silverware, and the defence of their League title, the Leicester Arena has been focussing on seeking out new business opportunities in a wide range of sport and entertainment sectors.
The Arena has completed a busy few months since March with new Events to the fore – including a couple of Bollywood concerts, a Frank Warren boxing promotion, which was covered live on BT Sport, a SuperLeague netball match involving Loughborough University, a South African music event, the Leicester Mercury Business Awards, the L Factor charity singing event, and the national karate championships.
These Events are either new to Leicester, or are attracted by the potential 3,000 capacity in the arena, which has 62 metres by 41 metres floor space, by far the largest of any similar facility in the city of Leicester. Seating capacity, depending on the Event and staging, can go up to 2,800. The arena also has two large 7 metre by 3 metre screens that can show video backdrops, advertisements or promotions all adding to the spectacle and enjoyment of the evening.
What the venue does not have is a long track record in many of these Events, nor does it have established relationships with the various music and event promoters, so to that extent, the last few months have been extremely valuable in building that track record and credibility. What has been established is the Arena can be a really excellent music venue, with lots of flexibility in terms of staging and seating, and with plenty of room for concert goers to get around the venue, and get drinks and snacks.
The two Bollywood events have proved extremely popular, and were well received with big name artists from the subcontinent, and with the visitors from Leicester, the county and throughout the East Midlands. We have had multiple enquiries since those events, and a number of other events are already being pencilled in the diary.
The boxing event was also very well received, and boxing fans in Leicestershire can expect more events like this coming up in the fall.
So if you have an Event and need a large flexible space to stage it, come along and talk to Simon Ricketts and his team at the Arena.