New Partnership with Carlsberg Britvic
- Apr 5
- 1 min read
Mattioli Arena Leicester has announced a new four-year partnership with Carlsberg Britvic, bringing new beverage brands and investment to the venue.
Under the agreement, visitors will be able to enjoy popular drinks including Carlsberg beer, Hobgoblin Session IPA and Somersby cider, alongside soft drinks such as Pepsi MAX. The partnership will also introduce new dispense innovations designed to enhance the guest experience.
Located in the heart of Leicester, the arena hosts a wide range of events including sports fixtures, concerts and community events, with highlights such as PDC Boyles Sports World Grand Prix.
Mattioli Arena said: “We’re delighted to be partnering with Carlsberg Britvic. This agreement allows us to expand the range of drinks available across the arena while continuing to enhance the overall experience for everyone who attends our events.”
The collaboration aims to strengthen the venue’s hospitality offering while supporting future improvements for visitors.
I truly appreciate your insights on the Carlsberg Britvic partnership! red ball It’s exciting to see how collaborations can enhance community engagement. It might be interesting to explore how local brands could also contribute in future initiatives!
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